**FEATURED at National Historic Landmark SUN STUDIO, in Memphis, and at THE ROCK AND ROLL HALL OF FAME**

"...an illuminating and intriguing look at how the genre became a cultural touchstone." -Kirkus Reviews

"...imminently readable, entertaining, and historically accurate..."
-The Journal of American Culture

"[Cosby] expertly weaves together an intriguing and coherent story of rock and roll’s evolution....Music historians will find much to like in this fantastic resource..." -Library Journal

"A rich, insightful account of how rock music catalyzed a new world."
-Kirkus Reviews (*Editor’s Pick)

"seminal and ground-breaking"
-Midwest Book Review